Persuasion and making an impact are what binds music and rhetoric together. Here’s the story on how Work In Tune was born
My name is Mette and I’m the founder of WIT Work In Tune. Besides WIT, I run my company Business Rhetoric. I’m a coach, advisor and author helping thought leaders, top management, talents, sales representatives, specialists and business graduates to act and speak convincingly.
No matter if it’s designing and performing a new strategy, planning what to say at a sales meeting, shaping a professional identity or practicing how to act in network events and online, it’s really all about one thing: Persuasion.
Great content falls flat if you don’t perform it well – and so do you
Started playing cornet when I was 8 years old
Music came into my life when I was eight years old and I chose the cornet as my instrument. A cornet is the little brother of the trumpet which I took on a few years later.
The joy was bigger than the talent and quality of my sound at the time, but I kept practicing hours and hours a day. Throughout my teenage years, I participated in a lot of competitions, concerts and tours both on my own and with other musicians.
On the path to become a full time musician
The path to become a full-time musician was laid out in front of me, and for years I dreamt of a future just like that. But at the same time as I was in this passionate relationship with music, I started to realize that I could also use my skills to bring across a message in a different way.
Conductors’ Leadership Rhetoric
I started studying Rhetoric, the ancient Greek art of persuading people. Later on, I conducted an academic study of professional conductors’ Leadership Rhetoric and I received my Master’s Degree from the University of Copenhagen for that piece of work in 2012. The title is “It will never be great musically if it’s not great humanly”. And when I reflect upon both the work I do in Business Rhetoric and with Work In Tune, there’s something essential to that point:
If we don’t give our professional message life and a personal engagement, it will never be more than dead words or dots on a piece of paper.
Business professionals need to think like professional musicians about conveying a message
So here’s what I believe: We need to learn to think like professional musicians about communication and impact. Once we’ve figured out what our message is, we need to perform it persuasively and make Impact on our Audiences.
In 2016 my professional experience had grown and I was delighted to design the very first edition of Work In Tune on a request from a global Nordea leadership team. Their leader wanted me to craft something inspiring, fun and at the same time professionally relevant for them… and that’s how Work In Tune was born.
In music, the audience knows immediately if they love the musical product and the performance or not. And that line of thinking I was thrilled to bring into business communications where the quantity of leadership communication often seems to exceed the quality